matthehat17 wrote:
Ste, the magazine is not closing because of the quality of the editorial copy, it is closing because our parent company is expecting small niche magazines to support large overheads, plus our distribution is limited (the main complaint from readers about Total BMW is normally that they can't find it for sale anywhere). With the industry struggling as a whole we've not been making the money we used to. This is very sad, but there's nothing we can do about it now. I wonder if you are actually a journalist or in the media industry (your posts are very well written and punctuated, I grant you), because if you're not it seems a bit rich that you feel justified to offer professional comment on our team of writers and their abilities (or lack thereof). I've always felt they (and myself) put a lot of effort into each piece; I wouldn't tolerate poorly-researched copy anyway.
I didn't mean to come across as a bit of a twat so I apologise for that. I'm afraid I was just honestly speaking something I've thought for ages. I know you must work very hard on the magazine and I have worked in a similar deadline driven environment myself and know how difficult it can be.
I'm not a journalist - I know I haven't got the skill for it. I feel as a consumer and the target market for your magazine that I'm justified in offering constructive criticism though. I'll be really honest with you, I actually considered sending you an email with a list of all the errors in one issue but didn't ever get around to it. Maybe I should have.
I know that poor copy hasn't killed the magazine off, and that it's to do with the publishing house expecting a return on investment. However, by selling a product that was considered sub-standard you must have been killing sales? More sales = more advertisers = more return = happy publishing house = everybody's happy. No?
I also agree with the seperate point above about photo selection. It's annoying to have a paragraph dedicated to a leather retrim and the accompanying photo to show a close up of a gearknob. Likewise surely every feature with 5 or 6 pictures should have at least 1 showing the front or front three-quarter view and one showing the back or rear three-quarter view? The copy and spec sheet describes a bespoke exhaust and a subtle rear spoiler yet the pictures are 4 different angles of the front and sides for example.
Anyway Matt, best of luck with either the magazine if a buyer appears, or whatever you decide to do next.
Simon13 - how do you mean I'm quiet in real life? Did you expect me to jump about ranting when you came to collect that auto box?
