Just a couple of points for some of the people replying on this thread.
Matt black rattle can paint becomes lovely gloss black deep shiney paint the moment you lacquer it
Matt black rattle can paint will rub off very very easily as its microscopically thin
Matt black paint finish in general shows up marks extremely easily, the shine on normal paint helps mask some of the imperfections, so you need to do at least as much prep on the body if you want a super finish
The cars you have shown above will almost certainly be wrapped instead of painted these days
Matting agent can be added to lacquer, but unless you really know what you are doing and have decent facilities I would strongly recommend against trying this yourself as its very very easy to get all sorts of weird results !!
To my knowledge you can NOT buy matting lacquer in a rattle can, but then I would never have need of such a product so am willing to be proven wrong on that
Even with matting agent if you wash the car alot and "buff it" regularly as part of the routine to get rid of water marks you will rapidly end up with a satinised half shiney finish rather than dull matt
You dont need to buy "special" matt black paint, any base black will do if its designed to be lacquered on top - ALL the depth and shine from lacquered finish paints comes from the clearcoat not whats underneath it in that sense.
I hope this helps.
Personally I wouldn't do a matt black car as its been done to death, looks awful up close, rapidly loses its novelty value and basically makes you look like a gyppo !!
J.